What’s so surprising about the growth of the self help industry?

Apparently there are some sour grapes about Americans spending $11 billion in 2008 on self-improvement books, CDs, seminars, coaching and stress-management programs–13.6% more than they did back in 2005, according to Marketdata Enterprises, an independent Tampa-based research firm that tracks everything from adoption agencies to funeral homes. Latest forecast: 6.2% annual growth through 2012.