Trust is becoming as elusive as finding out where the bailout money went. It’s notr really a surprise, but it does paint a grim picture for some companies – especially those who already had a deep hole to dig out from. When you add the “trust tax”, recovery could be in some distant future.
The good news is that there are plenty of companies who understand that taking care of their customers and employees is still job number one. Circumstances are just circumstances. They change like the weather. Integrity, transparency and being authentic about what they’re committed to isn’t subject to circumstances. It’s what makes business legends, well, legendary.