According to research by The Center For Media Research, personalizing your customer’s experience pays off. Relevant messaging coupled with a customer driven delivery of those messages according to customer preferences, ranks high most wanted enhancements to the online shopper’s customer experience. These folks admit they are swayed by brands. This is what else they said they wanted:
- 71% of the consumers believe that personalization would improve their experience in social networking by introducing them to other members with similar interests and preferences.
- Interest in personalized ads is strongest online and on television. A large majority 72% of consumers are interested in personalized advertising distributed through their television
- 73% interested in Online distribution of personalized advertising
- 35% are interested in personalization on their mobile device
- 45% of consumers reported receiving personalized recommendations that were a poor match based on their tastes and interests in 2008
Respondents were US adult internet users, 95% of whom have made at least one online purchase within the past year, who were distributed across 4 age categories (18-24, 25-34, 35-49, 50+). They were 54% female and 46% male.