The 2010 Cone Nonprofit Marketing Trend Tracker found nearly 60% of American consumers are more likely to show interest in products associated with a nonprofit partnership than those standing alone.
Other interesting findings include:
• Half of consumers are more likely to donate after learning about a partnership
• 49% are more likely to join an event for the nonprofit and 40% are more likely to volunteer with the nonprofit
• 75% want to hear about/read about partnership results
• 61% “actively seek” partnership details to share