Elements Of A Successful Ad

Thanks to the longtime and often anonymous work from the folks at BtoB Online.

These guides will serve anyone working on getting a response message right for the audience it’s intended for.


    • The successful ad has a high degree of visual magnetism.


    • The successful ad selects the right audience.


    • The successful ad invites the reader into the scene.


    • The successful ad should promise a reward.


    • The successful ad backs up the promise.


    • The successful ad presents the selling proposition logically.


    • The successful ad talks “person-to-person.”


    • Successful ads are easy to read.


    • Successful advertising emphasizes the service, not the source.


  • Successful advertising reflects the company’s character.

The 10 Most Successful Ad Campaigns of All Time.

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