Thanks to the longtime and often anonymous work from the folks at BtoB Online.
These guides will serve anyone working on getting a response message right for the audience it’s intended for.
- The successful ad has a high degree of visual magnetism.
- The successful ad selects the right audience.
- The successful ad invites the reader into the scene.
- The successful ad should promise a reward.
- The successful ad backs up the promise.
- The successful ad presents the selling proposition logically.
- The successful ad talks “person-to-person.”
- Successful ads are easy to read.
- Successful advertising emphasizes the service, not the source.
- Successful advertising reflects the company’s character.
The 10 Most Successful Ad Campaigns of All Time.
Ad Age Advertising Century: The Top 100 Campaigns
11 Successful Ad Words Ads and Why They Crush The Competition