Dashing Toward Data

Improved performance and communication as a result of weekly multichannel dashboards sounds like the Holy Grail. Phiippe Graner in DirectMarketingMag.com offers a starting point to consider.

The charts  when combined, form a typical dashboard for a multichannel direct marketing business. To reiterate, it is important to build a dashboard that reflects your industry’s nuances and your company’s overall business goals. Adding critical metrics and removing columns that are not applicable to provide perspective on your business goals should be a priority for any department tasked with producing the weekly dashboard.

Nice to have something to develop into. Right now it’s “calls”, “conversations” and “sales”.  It’s sure going to be great when we have performance measures based on web activity.  Our Vitamin C email broadcast in conjunction with Mosnter Follow up is our fist step into metrics.

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