Jackie Nagel, at Synnovatia offers excellent questions every entrepreneur should ask to focus their vision. That got me thinking about some of the examples I’ve collected, saved and used when developing projects, designing possibilities or delivering profit.
Elaine Starling co author of Why 5% Succeed: The 5 Principles of Predictable Profit, shares Key Questions To Triple Bottom Line Any Project, Business or endeavour worthy of your time and attention.
So once you know what your why is all about, you can focus on your customers. One of the best ways to do that is to Build an empathy map of your customers, clients. This is a powerful exercise and it’s often uncanny how close you can come without any other market research. If you do verify your empathy map with research or focus groups, you’ll have highly relevant data. If you do or don’t verify with focus groups, revisiting the empathy map regularly to revise or refine is essential if it’s to remain a useful tool.
Once you build an empathy map of your ideal customer it informs the steps to be taken that implement your customer engagement strategies. If you’ve done this much, your chances of producing relevant results for both sides of the bargain.are pretty good. That’s something to build on.
Asking questions is part of how we’re wired so why not ask really good ones? The best advice I have on the subject is to really be present when listening to the responses..
– Who will benefit?
HOW DESIGN COULD HEAL THE FRACTURED RELATIONSHIP BETWEEN PEOPLE AND POLICE AND OTHER KEY TAKEAWAYS FROM THE CHICAGO ARCHITECTURE BIENNIAL.
There’s a lot we take for granted in our web browsing. There’s all that tracking of where we go and what we do – even if we do nothing. And don’t get me started on privacy policies, terms and conditions and all the other ridiculously long scrolling admonitions we often agree to with a knee-jerk response to end the tedium and get on with what we came for.
A recent survey found that more people have died so far this year while taking selfies than as a result of shark attacks, according to the Daily Mirror.
How do you set a trend? Sometimes it’s not giving a shit about what other people think. Wearing socks with sandals is now fashionable once more. If you live in California and wear them rear round, a nice heavy sock is a welcome addition to the Winter comfort zone.