6 Ways To Integrate Social Media and Email Marketing

Posted on October 16, 2012 by admin

Instead of making email obsolete, the extensive use of social media has made email an even more valuable channel. Social media gives marketers another option for engaging with their communities and reduces “email fatigue.” Leveraging social media also allows marketers to personalize the conversation and make it more targeted.

Below are six essential tactics marketers can use to integrate social media and email to improve their overall marketing results.

1. Use a Social Sign-on. Use a social sign-on on your forms to capture your prospects’ email address to increase email subscription rates. Make it effortless for your visitors by allowing them to opt in via social networks with a click of a button.

2. Add Email Opt-in Offers to Updates. Add a direct call-to-action for prospects to sign up for your email newsletter in your mix of regularly tweeted content. Below are a few ideas to build your email list using Twitter:

Direct call to action (including benefits of joining) to sign up for emails from your company;
Gated content that requires a form completion before accessing the additional full version;
Sweepstakes, promotions and contests that require registration; and
Email-only promotions with a reminder to sign up for the email to participate in the exclusive offer.

3. Include Social Network Icons in Emails. Adding social network icons to your emails and allowing subscribers to share content will increase virility and will also maximize your reach per email. Include them in the header or footer to ensure they are bold and visible. By making your email content easily sharable, you can reach a new audience by tapping into your email subscribers’ network. The more people who share your email, the more opportunity for other people to read your message and become subscribers.

4. Coordinate Marketing Channels for Integrated Marketing Campaigns. Engage with your community across email and social channels. When you add new opt-in subscribers from social media, follow up by sending them an email. Make sure you have tracking and analytics in place to help you understand in what channels your audience prefers to engage with your company/brand.

5. Add an Email Opt-in Form on Your Facebook Page. According to a Silverpop study, only 10 percent of brands currently use Facebook to increase email subscribers. This is a clear, low-hanging opportunity to turn your Facebook fans into new subscribers. You can either create a Facebook app with a form or simply create a Facebook post with a call to action to subscribe to your email newsletter.

6. Send Dedicated Emails. Directly ask your subscribers to follow your brand on Twitter, “Like” your brand on Facebook or follow your company on LinkedIn. Be sure to describe the benefit they will get from taking the next step of connecting with you on that social network.

While many marketers use both social media and email in their marketing campaigns, most companies are missing out on the benefits of integrating the two channels. With integration between your social media and email efforts, you can achieve even greater results.

Jennifer Wong is a digital marketing specialist at Seattle-based B-to-B inbound marketing software provider Optify. Reach her at jennifer@optify.net.

6 Tips for Using LinkedIn the New Endorsements

Posted on October 12, 2012 by admin

Here’s some excellent guidance for getting the best out of Linkedin’s endorsement feature.

By Linda Coles
Published October 11, 2012

A word of praise goes a long way in social media.

LinkedIn recently made the endorsement process super-easy with just a simple click.

LinkedIn Endorsements are now live across the United States, India, Australia and New Zealand, and rolling out to everyone else over the coming weeks.

How LinkedIn Endorsements Can Help You

Although it’s too early to tell how valuable these endorsements will be to your LinkedIn networking, they are now an option on your LinkedIn profile, whether you choose to show them on your public profile or not.

Add some skills which will show on your public profile.

In addition to providing some credibility, this new Endorsement feature can also be considered a networking tool for savvy online marketers, because a LinkedIn endorsement is an easy way to get on someone’s radar. It’s also a way to show you care about the people who work with you.

Above all, this LinkedIn Endorsement feature is an easy way to make a little gesture and show recognition to your business connections whom you value the most.

So how does it work?

#1: Add Some Skills

In order for others to endorse your skills, you first need to add those skills to your profile.

In Edit Profile mode, you’ll see the Skills area to click through. As you enter your skills into the box, it will give you a choice of those already listed for you to pick from, or you can add one that is not currently there.

Add your skills with the most important being listed first.

Make sure you add your skills in order of importance to you, as these will be the first ones listed on your profile and thus the easiest for your connections to see. As you get more endorsements for a particular skill, that skill will automatically rise to the top of the list, as your skills will then be listed by numerical order of endorsements.

#2: Endorse and Be Endorsed

When someone views your profile or you view the profile of one of your first-degree connections, you are offered the opportunity to endorse that person for the skills they have added to their own profile.

Endorse others easily by clicking the Endorse button.

With a simple click, the skills you choose to endorse are added to their profile with a thumbnail image of you, the person who endorsed them. If you don’t want to endorse your connection for a particular skill listed in this window, simply click the X on the skill you wish to remove and then click the Endorse button to accept the rest listed.

You can also scroll down to where their skills are listed, and simply click on the skill you wish to endorse by clicking on the + sign to add your endorsement to their profile.

It’s easy to endorse a connection by clicking the + sign on the skill listed.

As each endorsement is added, the figure on the left increases, giving anyone looking at your profile a very clear and instant picture about your skills.

Watch those endorsement figures rise!

Also, as you endorse someone or someone endorses you, that activity will show in your LinkedIn newsfeed, creating even more brand exposure for you.

Whenever you have some sort of activity on LinkedIn, whether you have commented on a group discussion, made a change to your profile or endorsed a connection, that activity shows up in your own newsfeed and if you are endorsing others, it shows up in their newsfeeds too. This simply gives your personal brand a little more exposure to others and puts your name back on the radar of those you are connected to.

This endorsement message will appear in both Paul’s and David’s newsfeeds for their connections to see.

#3: Get More Endorsements

It’s important to get endorsements, as anyone looking at your profile and comparing you to your competition will see them. Endorsements create an instant overview that is easy to compare with your competition. Obviously, you want to look the best.

Your endorsements are a great visual way for others to instantly see your skills.

#4: Hide Endorsements

You also have the option to hide your endorsements from your public profile by clicking on the arrow of the particular skill on the far right, although I am not sure why you would want to do that. At this time, this cannot be reversed. After all, you have the opportunity of not accepting endorsements in the first place if you don’t want them (see the next point below).

Hide your endorsements easily by clicking on the arrow.

When you click through from the arrow in the screenshot above, you will be able to pick which person’s endorsement you wish to hide.

Choose whose endorsement you wish to hide.

#5: Get Notified

When someone or a group of people endorse your skills, you are sent an email each day that you receive another endorsement, and you will be notified who those people are up to a point.

See who has endorsed you today with an email directly from LinkedIn.

From an etiquette point of view, consider sending a message back with a quick thank-you to show that you appreciate the gesture. It’s easy to do from your skills area—just choose the person from their thumbnail photo and click Send Message.

Consider sending a thank you message for your endorsement.

#6: Add More Skills

You may also find that someone wants to endorse you for a skill that you don’t have listed on your profile. Again, you have the choice whether to accept that endorsement or not.

If you don’t want to accept it, simply click the X on the skill you don’t want to add.

Others may think you should have another skill added and wish to endorse you for it.

If you hover your mouse over a skill, a popup box with further information about that skill appears with a figure %, which refers to the popularity of that skill being added to other people’s profiles.

See how popular certain skills are and how often they’re added to other people’s profiles.

This new feature is a very easy way to endorse the skills of others and vice versa. When coupled with LinkedIn’s already robust Recommendations feature, it’s a very positive way to promote not only your personal brand, but also the brands of your connections.

What do you think? How are you finding this new feature so far and how do you think it compares to LinkedIn’s familiar Recommendations feature? Please leave your comments below.

Facebook Confirms Data Breach and Massive Vulnerability

Posted on October 12, 2012 by admin

A self-proclaimed security enthusiast has exposed a major flaw in Facebook, one in which nearly every user’s phone number can be used to view their personal information. His name is Suriya Prakash , and his method of cultivating numbers involves using Facebook’s mobile site to bypass security limits imposed on the social networking site’s regular portal, or so he claims. Here’s how he explains it. “About a month ago, I was just browsing Facebook on my Facebook mobile application and it had an option called ‘Find friends using contacts’—what it does is that it compares the contact list from your phone

“About a month ago I was just browsing Facebook on my Facebook mobile application and it had an option called ‘Find friends using contacts’ — what it does is that it compares the contact list from your phone to the Facebook database to see if you have any friends that are in your contacts but not on your Facebook account,” Prakash told The Next Web. “I also later figured out that simply ‘searching’ a person’s phone number (including country code) will show you their account.”

Using Prakash’s method, a person could search a random phone number to view someone’s full profile, and it works nearly every time since, according to Prakash, Facebook’s privacy settings are confusing so most people haven’t adequately protected themselves. That in and of itself isn’t too egregious, but the fact that Prakash claimed he was able to write a script to cultivate a massive phone book of everyone who lets you look them up on Facebook is the scary part.

The script he wrote saved user names from a range of generated phone numbers. Facebook protects users from this behavior on its site by limiting the number of times you can initiate a search, but Prakash claims he performed an end-around by running the script on Facebook’s mobile site, where he says it worked like a charm for four days straight. Facebook eventually caught on.

“Facebook has developed an extensive system for preventing the malicious usage of our search functionality and the scenario described by the researcher was indeed rate-limited and eventually blocked,” a Facebook spokesperson explained. “We are constantly updating these systems to improve their effectiveness and address new kinds of attacks.”

Prakash acknowledges that Facebook eventually blocked his script, but not before he was able to cultivate hundreds of phone numbers.

How to Develop a Weekly Social Media Schedule

Posted on September 21, 2012 by admin

We have been going around in circles about how to set up some consistency in social media. This is a very helpful place to start from. Thank you Laura.

By Laura Gross, Scott Circle Communications

Laura Gross

It can be tempting: Tweeting or posting to Facebook immediately for a business or organization without putting a solid strategy in place. After all, many of us post to our personal pages without much thought on a daily basis. But when handling the social media for a client or your company, you need to plan before you post. Prior to the first Facebook post or tweet, follow these five steps to ensure a seamless social media campaign.

1. Study the Social Media Sphere

As with all PR campaigns—social or traditional—extensive research is the first step. Consider whom you’re targeting. For example, if your campaign is for a theatre performance, you’ll want to engage critics, arts organizations and theatre lovers.

Start searching for these people by scanning the Twitter lists of influential people or organizations. In the case of the theatre performance, a critic might have a list of other critics or people who tweet about theatre. Also do a hashtag search for themes tied to your campaign, and add to your list people who tweet about similar interests.

2. Create an Editorial Calendar

Building an editorial calendar is time consuming, but crucial to helping you stay organized and on message. Figure out when you want to tweet or post to Facebook, and then write content for these dates and times. Don’t forget to note when you plan to post photos and videos. Follow the usual Twitter and Facebook protocols that have been written about to develop a weekly social media schedule.

3. Build Your Profiles

The first thing to take into account when building profiles is to be consistent across all social media platforms. If possible, give all of your profiles the same name, preferably similar to the organization, cause or person.

Next, build a collection of images. The first thing people notice when looking at your Facebook page is your cover image, so consider using Fiverr.com to hire a graphic designer to make your Facebook cover image pop. All services on Fiverr are five dollars – a small price to pay for big impact.

As a last step, write your Facebook and Twitter bios with optimization in mind. Add keywords to both and consider using hashtags on Twitter and adding a phone number and address on Facebook.

4. Take Advantage of Technology

There are several sites that help you streamline and simplify your social media campaign—HootSuite is just one example. With this service, you can send content to several platforms, such as Facebook, Twitter and LinkedIn, all at the same time. It might not always be appropriate to post to all three at once, but it is a nice option to have. You can also set up tweets and posts to send at a future date, so you don’t have to worry about social media when you’re out of the office.

5. Conduct a “Soft Launch”

Prior to following anyone on Twitter or “liking” anyone on Facebook, start posting content. I recommend at least 50 tweets and 25 Facebook posts. I won’t follow someone on Twitter if they haven’t shared any content, and you shouldn’t expect others to do so. In order to maximize your time, use Twitter as your primary platform.

As opposed to other sites such as Facebook and LinkedIn, you can post ten or more times a day to your Twitter feed. As you tweet, simply pull some of the most interesting content and re-purpose it for your other social media pages.

Now you’re ready to officially launch your campaign. Start tweeting and re-tweeting, sharing and commenting on Facebook posts and engaging with influencers. Word of mouth is also critical. Ask your friends and family to follow you, add links to your e-mail signature and promote the pages on your Web site. If you follow these steps and stick to your campaign, you’ll build a strong following of all the right people.

Laura Gross is the founder and president of Washington, D.C.-based public relations and event planning firm Scott Circle Communications. She can be reached at lgross@scottcircle.com. You can follow her on Twitter at @lgross.

LinkedIn Company Page Tips for Agency, Corporate PR Pros

Posted on September 21, 2012 by admin

Excellent tips from Bill Miltenberg, of PR News. I thought the one about asking all employees to start a company page was up at the top.

By Bill Miltenberg, PR News

On Sept. 6, LinkedIn rolled out its new “Company Pages,” giving companies the opportunity to be more creative and present more content. Since potential clients, customers and employees are checking out your company page, it’s worth your while to make it as attractive, informative and interesting as you can. Now that we’ve had time to digest these changes , it’s time to take the next step and implement some best practices.

Lana Khavinson, LinkedIn’s senior product marketing manager, has the following tips for PR pros on the agency and corporate sides:

If you’re a PR professional working for a firm:

Encourage all of your clients to create a LinkedIn Company Page and provide them with links to media hits about their company, so they can share those media wins with their followers through status update posts. LinkedIn’s own Company Page is a good example to check out, as are the company pages for Philips, Citi, HP and Dell.
If your clients already have a LinkedIn Company Page, make sure they have added a powerful image to welcome people to their page and that they are posting status updates on a daily basis to ensure that they are reaching their entire follower base. An example of a company doing just this is HubSpot.
Teach your clients the best practices of posting: Post in the morning for best reach, add links when possible, share videos to drive viral engagement and tell people what action you want them to take on your post (like, share, comment).
And of course, make sure your PR firm has a stellar LinkedIn Company Page by make your own daily posts and adding a Products & Services tab so potential clients know what offerings you have.

If you’re corporate PR pro:

Make sure that you take ownership of your LinkedIn Company Page as a channel for external communication.
If your social media manager or HR team owns the page, ask to become an administrator of the page so you can post press releases, blog links, news announcements, articles about the company and events that you want to direct followers to.
Encourage employees to like, share, and comment on posts. Employees are 70% more likely to engage with your post, thereby helping you spread your message across LinkedIn.
Mix it up. Post unique content that your company has developed or share industry stories that you think your followers will find interesting.
Lastly—test, test, test. Time of day, tone of message, content type, etc. can all have different effects. Use your LinkedIn Company Page engagement metrics to determine what works best for your company.

LinkedIn is the most-used social network by journalists, making it a media relations playground—92% are on LinkedIn—but PR pros better have their own company’s bases covered before they attempt to connect with media.

Cash Mobs’ Use Social Media To Splurge In Locally Owned Stores

Posted on April 17, 2012 by admin

By Kim Palmer

CLEVELAND, Ohio (Reuters) – Flash mobs have been blamed as a factor in looting during urban riots. But now a group of online activists is harnessing social media like Twitter and Facebook to get consumers to spend at locally owned stores in cities around the world in so-called Cash Mobs.

At the first International Cash Mob day on Saturday, wallet- toting activists gathered in as many as 200 mobs in the United States and Europe, with the aim of spending at least $20 a piece in locally owned businesses, according to the concept’s founder, Cleveland lawyer Andrew Samtoy.

“It’s my baby but I’m not a helicopter parent,” Samtoy told a crowd of more than 100 people gathered Saturday at Nature’s Bin, a grocery store that specializes in local and organic food, in Lakewood, an inner ring suburb of Cleveland.

The 32-year-old dreamed up the Cash Mob idea last year after spending time in Britain during summer riots that unleashed looting in cities including London, Manchester and Birmingham. His first Cash Mob, in Cleveland last November, brought around 40 shoppers packing in to the Visible Voice book shop, on a welcome spree in which each of them spent on average $40 within an hour-and-a-half. “We are kind of slow in November so I wasn’t going to turn it down,” said the independent book store’s owner, Dave Ferrante, who estimated he made about eight times his normal take on that day.

“We have a very limited marketing budget and it brought in people who wouldn’t have been here. It sounds corny but we really build a base one customer at a time,” he added.

After the original Cash Mob in Cleveland, Samtoy’s Facebook friends in other cities picked up on the idea and organized their own gatherings.

Samtoy can rattle off a list of friends from Los Angeles to Boston, from church camp to law school, who were the ‘early adapters’ of the Cash Mob phenomenon.

MEET PEOPLE, SPEND AND HAVE FUN

As well as the spree in Cleveland on Saturday, gatherings also took place in Kansas City and New York. Reuters was unable to verify independently if community shoppers splurged in other U.S. cities and worldwide.

Samtoy’s approach is to target one location bringing as many people to one site as possible but other cities have taken a different approach. “There is no science to it and there are also no hard and fast rules,” he explains.

He told the group gathered in Cleveland that he only has three rules or goals as he explains them: “You have to spend at least $20, meet three people you never met before and have fun.”

Cash Mob participant Amy Marke, from Independence, Ohio, came with her cousin because she wanted to support local businesses and was drawn to this event because the store does vocational training for disabled adults.

“I never do anything spur of the moment or crazy like this but I heard about it and had to come,” she said. Kelly Ziegler, co-founder of the Cash Mob movement in Kansas City, Missouri, told Reuters activists planned flash spending sprees in nine different locations around the metro area on Saturday. “Kansas City is really spread out. We have a really strong following on Facebook and there were calls for cash mobs at all of these areas. There are so many shops to hit we thought ‘why not hit a lot all at once?'”

“I grew up in a family with a small business. I know these small businesses can’t afford a million dollar ad campaign. When you spend $1 at these local stores that stays in the community,” she added.

And in Brooklyn, New York, activists noted how easy they are to organize. “It really doesn’t take a lot of effort,” said Park Slope Cash Mob organizer, Amy Cortese, author of ‘Locavesting: The Revolution in Local Investing and How to Profit From it.’

With the large amount of locally-owned business and culture of entrepreneurship in Brooklyn she says it only made sense to get behind the Cash Mob movement. “It is surprising that no one had thought to do this before,” she added.

(Editing by Tim Gaynor and David Bailey)

7 Hip Ways to Recycle Content for an Immediate Lift in Traffic

Posted on April 17, 2012 by admin

By Amanda MacArthur • 04/03/2012

As an editor, especially one that writes every day and several times a day, it’s sad to see some of your best content hang out in the background, possibly never to see the light of digital eyes again. With hundreds of articles under your belt, there are surely a few gems that you’re extra proud of and that if someone saw them a year later, they’d still be just as brilliant.

Thankfully, the web gives us lots of ways to recycle our best content. If you’re in the mood to boost traffic while highlighting some of your best work, here’s the lesson plan for today.

Step 1: Dig up all of your favorite posts.

This may take some time, but in the long-run it will be worth the effort not to miss a single one because having a big archive to start with means that you can work more strategically going forward. It also means you won’t need to do this part again.

Step 2: SEO these posts for search.

If they aren’t already, make sure that the titles of these blockbuster posts have awesome keywords. No longer will they sit in the archive under a layer of digital dust; SEO will bring them back to life and continually send new readers. Your best work deserves keywords!

Step 3: Create images and Pinterest away.

Before you say anything, take a look at the strategy behind Wall Street Journal; They’re creating new images using pull quotes. People love to re-pin quotes on Pinterest so this is certainly the most Pinterest-friendly approach we’ve seen from such a business-oriented organization. Of course if you’re writing about knitting patterns then you probably already have the images you need in the post.

Wall Street Journal goes with pull quotes.

Step 4: Craft a white paper.

Find a theme in the lot of your favorite articles and decide how you can transform them into a white paper, ebook, or a round-up post that highlights each individual article. Many publishers create their ebooks from a collection of old blog posts, so why not share your best work in the same way? Package it together with a shiny bow while adding value to your site and boosting your email list.

Step 5: Tweet it forward.

Twitter applications like Hootsuite and TweetDeck allow you to schedule tweets for a reason. In our normal schedule, we post new articles right away and also schedule tweets a month later and then again six months later. This renews them and keeps our feed diverse. You can do the same with your blockbuster posts. Use one of these programs to create an upcoming Twitter calendar that continually re-posts your best once or twice a month for the next year, or for as long as you want to schedule them. Then you’ll know they’re always being renewed and new people will be reading them each time.

Discover social media marketing tips for doing business and building website traffic with Twitter—that you can start using today—when you download Twitter Advice For (and From) Content Marketers for FREE right now.

Step 6: Show some Facebook love.

I’m not talking about your traditional Facebook post here. Actually, I’m talking about that rank-boosting Facebook hack (one of my own blockbuster posts) where you post your article on the pages of other businesses. Now, this isn’t applicable to everyone, but if you’ve ever featured or complimented a business in one of your articles, there’s no reason that you shouldn’t leave them a note that says “hi there, we mentioned you in the article, hope you enjoy!” with a link back to your article. This strategy drives a considerable amount of traffic. Not every business allows customers to post on their walls, but the majority of them do.

Telling The Daily Meal we reviewed their re-design.

Step 7: Submit these posts to popular bookmarking sites like StumbleUpon and Reddit.

I’ve actually seen significant traffic from these two sites for many different types of publishers. They have very active communities but haven’t yet been littered by marketers. Don’t share every article (because then you’ll be that marketer that everyone hates), but disperse your best posts in a strategic fashion and be genuine about it.

If you’re a food publication, there are 29k editors waiting for new recipes here.

My bonus tip would be to link back to your blockbuster posts in your new articles too (like I did above). If they truly are blockbuster posts, then they’re undoubtedly a go-to resource when you need to reference outside of your current article.

If you follow step 1-7 today, you’ll be happy with the results. As always, I’d love to hear your own tips and tactics for recycling content. Leave your feedback in the comments below!

Will Social Discovery Apps Lead to Meaningful Relationships?

Posted on April 17, 2012 by admin

Paul Schoknecht | April 9, 2012

There was a lot of talk this year at SXSW about social media discovery apps (Highlight, Glancee, Sonar, Banjo, etc.), which got me thinking about social media and how it affects relationships. Now, I have been accused of having too optimistic a view at times, but I think one of the most powerful aspects of social is that it has provided a deeper level of connection to people that, in the past, we may have viewed just as casual friends, work friends, or friends of friends.

Let’s be clear: I’m not saying this as a blanket statement across all of our social connections. There are lots of studies showing that people’s desire to appear popular by amassing large followings (i.e., 500+ “friends”) is in fact not a reflection of true connections. In fact, a study by Robin Dunbar of Oxford University showed that the human brain is limited to maintaining only about 150 meaningful relationships. An even more telling study by Matthew Brashears of Cornell University found that the number of true confidants the average American has, has dropped from three to two over the last 25 years, and that the percentage of people who don’t confide in anyone about important matters has skyrocketed from 8 percent to 25 percent.

The deeper connection I’m referring to is not in this top 1 percent of friends, but rather a subset of connections that, without the proliferation of social networks, would never have developed into deeper relationships. This is the network that you now reach out to when you need emotional support, the friends who crack you up on a daily basis with their posts, the ones you might meet for lunch, arrange a kids’ playdate with, or who might send you a little something in a care package.

As an example, my wife and I have a friend who was a part of our extended circle when we lived in Los Angeles. She was someone we typically didn’t hang out with one-on-one, but always with a group of other friends. She now sends us fruit from her backyard so we can have a little bit of California in Atlanta. Our relationship evolved through a higher level of social participation in each other’s lives as well as a health connection that was born out of a Vegetarian Mamas Facebook group that my wife runs. So, what started as an occasional, casual friendship has grown online and translated into a deeper offline relationship. I believe this is only because she now, through social media, has a view into our daily lives and we into hers.

So, how does this new breed of social discovery apps factor into our online relationships? If you’re not familiar with these applications, they serve to connect you with people who are close by and share a tie like mutual friends, similar interests, or the same hometown. These are also sometimes referred to, tongue-in-cheek, as “hookup apps” because they serve as a nice way to break the ice by giving you a virtual introduction. Of course, this same ice breaking can be used as a networking tool at conferences and meetings.

There are some well-founded concerns about these types of applications being utilized in connection with stalking incidents. However, as is the case with all social network platforms, as the category matures, I’m confident the right level of security restrictions will be put into place.

Are these applications just propagating more vapid relationships? I would say probably less so than a typical “cold” approach someone might have at a bar or coffee house. At least with these digital connections, there is something more that the two people involved have in common outside of just physical attraction. Also, the physical and online relationships are defined not by how the connections are discovered, but rather by how the relationship develops afterward. Looking back to when online dating began, there were many people who felt connections made online were just too impersonal to be meaningful. However, online dating sites have an amazing track record of connecting individuals and forming long-lasting relationships. If discovery apps catch on, it will be interesting to see if they can similarly develop into a common and accepted path leading to real-world connections.

How LinkedIn Endorsements Can Help You

#1: Add Some Skills

#2: Endorse and Be Endorsed

#3: Get More Endorsements

#4: Hide Endorsements

#5: Get Notified

#6: Add More Skills

Engaging cover contest works out well for Fitness Magazine

Step 1: Dig up all of your favorite posts.

Step 2: SEO these posts for search.

Step 3: Create images and Pinterest away.

Step 4: Craft a white paper.

Step 5: Tweet it forward.

Step 6: Show some Facebook love.

Step 7: Submit these posts to popular bookmarking sites like StumbleUpon and Reddit.