Article Marketing Success: The ‘5 Things To Look For’ Template

In the last post I was preaching to you about how important it is to NOT try to sell anything in your articles, but to rather discreetly, indirectly, subtly engage your readers through your article content.

This template I’m about to share with you is a perfect way to do that.

This template is ideal for

  • people whose businesses are service oriented (plumber, accountant, article submission service owner (that’s me!), business coach, etc)
  • or can even be used by people who own product based websites (that would be a website that mainly sells products rather than provides services.)


The Ground Rules:

You know your industry inside and out, so you have valuable insight into what a person should look for when searching for someone in your field. Now is the time to share that knowledge, in a way that does not mention you or your business personally.

  • Do not write about yourself or your business in the article (save that info for the resource box)
  • Do not even allude to yourself or your business in the article–don’t even think about it!
  • Write objectively, like you are an outside expert consultant who is helping people to choose the right XYZ (lawyer, plumber, product, etc)
  • The most powerful article will be one that is truly helpful to a reader who is trying to choose a plumber, accountant, etc. The article should provide serious, helpful tips.
  • It is not necessary to talk about yourself at all in the article–no need to mention anything like, “Because I’m such an experienced and skilled lawyer, I get people asking me what to look for in a lawyer all the time…” No, don’t do that–it weakens the piece of content. Put that you’re a lawyer (or whatever) in your resource box. People will put two and two together without having to be beaten over the head with it.

Your mindset for this article should be…

For just a few minutes, pretend like a close friend of yours has asked for your advice on how to choose a great lawyer. You are a great lawyer, so that is why your friend asked you.

You personally are not in the running to satisfy your friend’s need for a lawyer for one reason or another, so your reply is very objective and aimed at helping your friend do the detective work in locating the best person to help him or her.

This is the attitude that you are to take when writing this article. It’s not about you and it’s not for you, but you do have special knowledge that can help someone else.

This mindset is extremely important, or else this article could very easily become a “5 Reasons To Work With Me” type of article, which is not what we’re going for here.

Here is your article title:

5 Things To Look For In A [Whatever your occupation is]


5 Things To Look For In An Account

5 Things To Look For In A Plumber

5 Things To Look For In A Camping Tent (if your business is selling camping gear, for example)

The Article Body:

The Introduction

This is a list article, so it is necessary to put an intro paragraph before the list starts.

Your introduction should tell the reasons why it is so important to choose the right lawyer, accountant, camping tent, etc. If you like, you may also tell what might happen if a person doesn’t pick the right one.

The List

List 5 of your top crucial things to look for when searching for a lawyer, accountant, plumber, etc–whatever your field is.

Put your strongest item at the top of the list, and your second strongest at your last item in the list. The reason for this is that you want to strategically arrange your items so that the reader is drawn into reading your article and so that your article finishes strong.

When creating your list, be sure to number each item, like this:

1. First thing to look for

2. Second thing to look for

3. Third thing to look for

4. Fourth thing to look for

5. Fifth thing to look for

Readers really appreciate numbered lists in articles, as that makes it easy for them to glean information. Be sure to number clearly.

After each list item, elaborate a bit. You want to be sure that your point is clear. Why should the reader look for this thing that you’re recommending? Why is it important to watch out for that certain thing?

The Conclusion

After your items are all listed and explained, write a conclusion. You might do a recap of the most important things to look for, or you might pick out one item that is important above all the others listed.

Remember, you are giving advice to a friend–it may help to end your article with an encouraging word that makes the reader feel like he really can find the right person or thing for the job if he’ll just follow your steps.

The Resource Box

You’ve just written an extremely helpful article where you educate readers what to look for when they’re in need of someone in your field. You were totally objective in the article–you did not mention yourself at all. You were writing as an expert adviser.

Now, the resource box is your chance to stand in the spotlight a little.

Tell your name, what you do for a living, what makes you an authority to be handing out this type of advise, a reason to go to your website and finally, a link to your site.

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