Conversation

Who’s better positioned to tell people what’s new, special or important to pay attention to than publishers? . Ellen Harvey reported Publishing Executive hosted its first ever Publishing & Media Lab at Content Marketing World in Cleveland.

The hands-on workshop explored how publishers can develop and scale content marketing services for brands. Eric Shanfelt, president and founder of eMedia Strategist has it right. Content marketing is publishing.

Besides the six reasons reported, a highly relevant editorial calendars and content marketing services are powerful tools publishers are already adept at optimizing. All the elements for success are in place. They are easy, engaging and effective.avenues to rewarding experiences, deepening reader relationships, enhanced reputation and of course, revenue.

I wish I could have attended Content Marketing World. Next year?