Here’s a great article from Soldsie on getting started with Facebook ads. There are several tips to optimize the value of whatever offer you’re testing. And testing is a key to remember.
Frances Caballo has put together a great article for authors looking to build their book audience. She breaks down some of the site demographics for Facebook, Twitter, Snapchat, Tumblr, Instagram, CafeMom and Medium.
Read the full story at Book Desinger.com.
Lining Yao has demonstrated how bacteria-powered clothing can respond to the body’s needs.
She has, in effect, created living clothes, ones that react in real time to heat and sweat mapping with tiny vents that would curl open or flatten closed as exertion levels demanded.
That’s a pretty awesome avenue of inquiry. You can read more about how designer and MIT PhD candidate Lining Yao’s work utilizes novel materials and interfaces.
Yao inserts her genius in the biological cycle, and applies it to merging the interactions humans have with computers and materials. The result is clothing that’s alive. I can’t wait until I can program my I-phone Siri to check in with my closet to find out which of my shirts wants to be worn most that day.
I have to give a nod of thanks for Streaming Media‘s issue on Companies Crushing It In Online Video. As a huge fan of video content but mostly clueless about most of the stuff in the magazine each month, the October 2015 issue made my little grey cells finally tumble into place.
A fantastic article by Corey Behnke co founder of CheeseheadTV.com shows how one video site brought the circus-like atmosphere of Green Bay Packers training camp to thousands of die-hard fans, with tips for successful multicamera streaming.
That’s just what I have in mind for the Riverside Food Systems Alliance. Corey maps out the process, the gear and shares what he’s learned. It’s a pretty cool story. Thanks for dropping those breadcrumbs for the rest of us to follow. It’s greatly appreciated.
Danielle Cantor posted about 8 Nifty Tools In My Copywriting Tookit on Target Marketing Magazines Creative Caffeine
There are resources for getting ideas on what to write and lots of resources to stimulate a creative writing environment, including motivational resources in the pleasure (for kitten lovers at least) and pain variety. There’s a Thesaurus app of course. The one app that’s most directly related to writing is the Hemmingway app. A ruthless editor but it will quickly turn any long sentence into a version of, “Tea, Earl Grey, Hot”.
Thanks for sharing. I had no idea what I’ve been missing. .
Some employers nod to medical marijuana while at work
One out of five small employers would allow an employee with a doctor’s prescription for medical marijuana to use the drug while at work, according to a new study.
HOW DESIGN COULD HEAL THE FRACTURED RELATIONSHIP BETWEEN PEOPLE AND POLICE AND OTHER KEY TAKEAWAYS FROM THE CHICAGO ARCHITECTURE BIENNIAL.
There’s a lot we take for granted in our web browsing. There’s all that tracking of where we go and what we do – even if we do nothing. And don’t get me started on privacy policies, terms and conditions and all the other ridiculously long scrolling admonitions we often agree to with a knee-jerk response to end the tedium and get on with what we came for.
Nate Cordozo has an excellent story about this on Electronic Frontier Foundation‘s site. If a business model wouldn’t work if users had to opt in, it deserves to fail. Maybe if we flipped the funnel so to speak, we’d get a far better web user experience. If every site had a default “NO Tracking” setting, we’d start to reassert some autonomy of our virtual lives.
Then again, maybe that’s the point. The more we get used to ‘sharing’ everything in our virtual world, and I use that term loosely, then we’ll be used to submitting to all sorts of other practices, policies and laws designed to constrain what we as free humans can do .
When do you think the last time that “This call is being recorded for training and customer service” actually resulted in either? Why should we think web tracking will be any different?
Here’s a little context to help make sense of what a trillion dollars is worth.
Now all we have to do is figure out where we agree on how we’d like to spend it.
A great post by Graham Charlton came across my desk that opened up some new possibilities for maximizing the lifetime value of content.
Check out the 14 examples of evergreen content formats that work wonders.
Here’s some other interesting metrics on content value in a new study titled “Lifetime Value of a Blog Post” that uncovers some surprising information about the full value of blog content.