Find Out How to Fix Common Amazon Bloopers

ChannelAdvisor - Be Seen

Thanks to Carrie Adams at Channel Advisor for these tips for quickly fixing Amazon mistakes that can cost you more than dollars – they also cost you your reputation.

When it comes to Amazon, missteps are costly. Whether you’re a veteran Amazon seller or looking to expand to the marketplace, avoiding the most common mistakes will give you a leg up on the competition. You can learn how to do exactly that with the eBook 10 Amazon Mistakes You’re Probably Making & How to Fix Them!


Find Out How to Fix Common Amazon Bloopers


This eBook breaks down why you should: 


  • Manage customer communication on the weekends AND weekdays 
  • STOP assuming all seller feedback is permanent
  • Set correct shipping expectations for EACH SKU


Whether you’re making one or all of these mistakes, this eBook provides fixes that will help relieve your Amazon anxieties.


Learn more about how ChannelAdvisor can help you be seen and sell more on Amazon.



How to Get Started With Instagram Marketing

InstagramTo learn how to get started with Instagram marketing, Michael Stelzner interviews Sue B. Zimmerman for this episode of the Social Media Marketing podcast.

About the Author, Michael Stelzner

Michael Stelzner is the founder and CEO of Social Media Examiner, and author of the books Launch and Writing White Papers. He’s also the host of the Social Media Marketing podcast. Other posts by »

The Real Truth About Open Source CMS

The debate rages and it couldn’t come at a better time for us. Here’s a sampling from Matt Sullivan at Bridgeline Digital.

open source cmsSo many years in my formative youth were spent looking at the blinking cursor of a command-line prompt as I learned computer programming. The languages varied: Pascal, C++, Lisp, PHP, etc. I quickly started carrying the flag of Open Source Software. I installed Linux on my computer; I thought Red Hat would overthrow Microsoft and that all software should be “free.” Fast-forward ten years, and I’m writing about the benefits and advantages of proprietary software applications, especially for Content Management Solutions. Who would of thought?

A Drupal-support company recently published a blog post written by a member of their sales team, where he denounced his past life as a proprietary CMS salesman, and apologized for the “lies” he told when selling against Open Source. The funny part about the post is that his new found honesty doesn’t exactly tell the whole story. Since this post has been gaining traction, I wanted to respond.

(The Bold Text is from the original article, my response is in plain text.)

Lie: Open Source CMS solutions aren’t secure because their modules and contributions come from different organizations.

Truth: The fear of attacking the security of Open Source CMS is very popular in the commercial world because it can create a great deal of fear amongst organizations. The TRUTH is that most Open Source solutions have more stringent security guidelines than their commercial counterparts. Drupal,for example, has their own Security Team comprised of 40 individuals across three continents. Oh, and the LIE about anyone being able to contribute to Open Source? Not True – there is quite a process to go through to even just submit a project before it goes through peer review. For a thorough review of the security protocols with Drupal.

The Whole Story: Open Source CMS, like Drupal, go through a stringent process of code submission, peer review, and approval before even the smallest component is added or changed to the core functionality. While that is a true statement, the add-on modules that many sites require don’t go through that process. Anyone with basic PHP knowledge can write and share a Drupal module. In fact,a module was the root cause of being hacked in 2013.




Lie: Open Source CMS solutions don’t integrate well with other commercial products that round out the digital ecosystem.

Truth: This lie couldn’t be any more wrong. The strength of the large community based open source solution is that the community and modules evolve and grow to provide that community of users exactly what they need to succeed. In doing so, modules and tested integrations to the leading third party solutions are readily available when they are needed instead of being prioritized by a commercial product’s release road map. Take the story of Pinterest for example. In February of 2012, Pinterest hit 10 million unique visitors. In March of 2012 a Drupal module was created for website users to“pin” site images to Pinterest. Within one month, 15 sites went live with the integration and today that module has been downloaded more than 1,000 times.

The Whole Story: At the end of the day, integration between software systems depends on the level of access each provides through an API or web-service. Any two software platforms can be made to talk to each other with enough time and effort. Commercial CMS providers will often build connectors for out-of-the-box integration to streamline the process, as well as preserve the integration through the upgrade path.

For instance — self promotion alert!!! — iAPPS 5.0 was released with native integration with Brightcove video hosting and Clay Tablet for translation services, and this is on-top of already existing integrations with, Perceptive Search, UPS Global Logistics, and Cybersource.

Lie: Open Source CMS solutions are great for small projects or maybe non-mission critical sites, but don’t meet the standard for large enterprise organizations.

Truth: Some of the largest and most mission critical websites in the world are now being managed with Drupal. Just a query on a tool like will reveal sites like,,, and We’ve known for a while that the White House has also been a strong proponent of Open Source CMS solutions as well. Oh, and just recently we learned that one of the largest websites in the world,, is moving to Drupal.

The Whole Story: Big or small, organizations need to evaluate the best fit for their project. There are large organizations powered by WordPress, and smaller companies that use Commercial CMS. It’s all about what solution is going to deliver a site that meets the company’s goals.

In the end, however, there is no one solution that is a perfect fit for every project, so your CMS short-list should consider many aspects all aspects: scalability,ease-of-use, support, functionality, and more. Also, it’s also about selecting the right team to implement the CMS and complete the project. Whether your project is executed in-house or by a development partner, everything should be about delivering your new site on-time, under budget, and to specification.

For the latest news and tips on Digital Marketing strategies, make sure to follow Bridgeline Digital on Twitter.

2 Responses to “The Real “Truth” About Open Source CMS”

    • Dave Scalera
    • August 10, 2013

    Matt, Thanks so much for continuing this conversation. In doing so, however, you seem to have further validated my claim. Your statement, “Anyone with basic PHP knowledge can write and share a Drupal module.”, is simply not true. Start here and take a look at the process and see what it takes to be a first time Drupal contributor – For more information on Drupal Security, go here – The Drupal Security team is 40 people strong – larger than the R&D teams of most proprietary software companies. Ben J. above already pointed out your discrepancy to the Security update in May. As impressive as your list of those six 3rd party integrations you mention your product has, the truth that I was trying to convey is the pure velocity and time to market that is experienced within the Open Source community. Commercial solutions are bound by their internal product development roadmaps (which have their place), but Open Source development moves at the speed of the web and the hundreds, if not thousands, of integrations that Drupal has is indicative of that. And finally, as much as I appreciate your CMS short-list checklist and link to your qualified partners, I don’t think we disagree at all on organizations doing appropriate due diligence to find the best solution available for them – which sometimes might be Commercial, sometimes might be Open-Source. My point was only that Open-Source is completely viable option for Enterprise engagements. Best of luck to you with your product and solutions. -Dave

    • Ben J
    • August 09, 2013

    Your statement “In fact,a module was the root cause of being hacked in 2013.” is not accurate. The page on the incident ( says “Unauthorized access was made via third-party software installed on the server infrastructure, and was not the result of a vulnerability within Drupal itself.” The key point being it wasn’t Drupal, core or modules. doesn’t just run the Drupal software.

Why Every Tech Commercial Includes These Key Elements

Ever notice how tech ads follow the same script and shots. Happy people, meaningless jargon and an international vibe to ensure that it includes everyone. College Humor certainly did and its spoof of these tech ads is scarily accurate. So much so that you will never be able to watch another tech ad in the same way again. – See more at:

7 Magic Ways to Maximize Otherwise Boring Fulfillment and Collateral Pieces for Profit

By Wendy Montes de Oca

Leveraging Business Collateral and Process CommunicationsHere are some obvious but extremely useful and often overlooked ways to leverage your existing business collateral.

Sure, fulfillment and inserts aren’t as sexy as other forms of marketing, but they can be viable ways to bring in steady, ancillary revenues.

I’ve seen some online publishers bring in hundreds of thousands of dollars with a carefully thought-out insert program. For instance, taking a direct mail control piece and adding it in customer fulfillment packages as an insert. A no-brainer, right?


Wrong! You’ll be surprised how many businesses are leaving money on the table by not doing this.


Are you leveraging your fulfillment kit? Do you have a strategy for your inserts?


Here are some simple ideas, when applicable, for print and electronic fulfillment that help encourage sales (cross-sells) and help customer lifetime value:


  1. Personal Welcome or Thank You Letter (whether it’s for newsletters, products or services. It could highlight all products OR current top sellers). This is the first thing a new customer will see. Make sure it is written in a personal, comfortable tone—welcoming the customers and reiterating what a good decision they just made and thanking them for their purchases. You can also add a little verbiage about your core values and what makes you unique in the marketplace. Be sure to reiterate any product guarantees you have, as well as customer service contact information.
  2. Cross-marketing Piece. This can be a current direct mail piece edited for insert purposes. A flier highlighting a current hot product OR a natural, synergistic upsell from the product ordered. Or a “customer favorites” catalog. This encourages continued purchases now and down the road.
  3. Coupon or special discount offer. (or if electronic, coupon/promo code for online ordering). Consider offering a special “thank you” coupon or a “share this with a friend/family member” coupon for additional sales and viral/word of mouth marketing.
  4. Free Sample. (Women may remember Avon used to include tiny little lipsticks or perfume with their order. This approach can be translated in most any business—it could be a small, economy/sample size product, a bonus report, or more. Customers love, love, love freebies!
  5. Renewal at Birth. This is a popular publishing term. If you’re selling a subscription service or continuity program, you can include a renewal order form with your first issue at a special early discount rate.
  6. Packing Slip. Many people overlook this fulfillment piece, but it can be used for more than printing out what is being sent to your customer. You can print your return policy/instruction on this piece of correspondence, as well as adding several product return reasons to help evaluate customer satisfaction and product refinement, going forward.
  7. Feedback/Testimonial Form. Have a form to solicit customers’ feedback and testimonials. This information could be priceless, as far as customer service, marketing, and new product development. Make sure your testimonial collection process is compliant so you can use stellar comments in future marketing efforts.


As most direct response marketers know, the first zero to 30 days is when a customer is red hot—as legendary entrepreneur and best-selling author of, “Ready Fire Aim,” Michael Masterson,Opens in a new window would say—in their “buying frenzy.” So don’t leave ’em cold. Give them cross-sell and upsell options.


Leverage this timeframe with your communications and turn your fulfillment pieces into another way to increase sales and relationship-build with your customers.

You may just turn on an additional revenue stream for your business!

How Smart Phones Have Changed The Way We Interact With Each Other

The invention of smartphones has given us a lot of things and has made communication easier than ever. However, it’s also changed the entire dynamic of how we interact in person and how we approach our day-to-day lives. This short film from CharstarleneTV shows just how obsessed we’ve become over capturing each moment in our lives.

Well, maybe not all of us are this obsessed. At least we can hope not.

Further Evidence Gene Simmons Is A Branding Genius

New Arena Football League Team Named After Rock Band Kiss

Rock Bank KissThe NFL hasn’t really been missed all that much in Los Angeles. So Cal drivers don’t particularly care for yet another traffic tie up.

Yet only in LA would season tickets for a professional  football game have to include a little something extra – a Kiss concert.

The Gene Simmons’ branding genius flares as brightly as a Kiss concert. Gene Simmons

The new AFL expansion team will be carrying the moniker of L.A. Kiss. Gene, you’re my hero. When is the seminar scheduled?

Read more on the Post Game Blog

Novel Material With World Record Breaking Surface Area And Water Adsorption Synthesized

A novel material with world record breaking surface area and water adsorption abilities has been synthesized by researchers from Uppsala University, Sweden. The results are published in PLOS ONE.

The magnesium carbonate material that has been given the name Upsalite is foreseen to reduce the amount of energy needed to control environmental moisture in the electronics and drug formulation industry as well as in hockey rinks and ware houses. It can also be used for collection of toxic waste, chemicals or oil spill and in drug delivery systems, for odor control and sanitation after fire.

In contrast to what has been claimed for more than 100 years in the scientific literature, we have found that amorphous magnesium carbonate can be made in a very simple, low-temperature process, says Johan Goméz de la Torre, researcher at the Nanotechnology and Functional Materials Division.

While ordered forms of magnesium carbonate, both with and without water in the structure, are abundant in nature, water-free disordered forms have been proven extremely difficult to make. In 1908, German researchers claimed that the material could indeed not be made in the same way as other disordered carbonates, by bubbling CO2 through an alcoholic suspension. Subsequent studies in 1926 and 1961 came to the same conclusion.

–    A Thursday afternoon in 2011, we slightly changed the synthesis parameters of the earlier employed unsuccessful attempts, and by mistake left the material in the reaction chamber over the weekend. Back at work on Monday morning we discovered that a rigid gel had formed and after drying this gel we started to get excited, says Johan Goméz de la Torre.

A year of detailed materials analysis and fine tuning of the experiment followed. One of the researchers got to take advantage of his Russian skill since some of the chemistry details necessary for understanding the reaction mechanism was only available in an old Russian PhD thesis.

–    After having gone through a number of state of the art materials characterization techniques it became clear that we had indeed synthesized the material that previously had been claimed impossible to make, says Maria Strømme, professor of nanotechnology and head of the nanotechnology and functional materials division.

The most striking discovery was, however, not that they had produced a new material but it was instead the striking properties they found that this novel material possessed. It turned out that Upsalite had the highest surface area measured for an alkali earth metal carbonate; 800 square meters per gram.

–    This places the new material in the exclusive class of porous, high surface area materials including mesoporous silica, zeolites, metal organic frameworks, and carbon nanotubes, says Strømme.

In addition we found that the material was filled with empty pores all having a diameter smaller than 10 nano meters. This pore structure gives the material a totally unique way of interacting with the environment leading to a number of properties important for application of the material. Upsalite is for example found to absorb more water at low relative humidities than the best materials presently available; the hydroscopic zeolites, a property that can be regenerated with less energy consumption than is used in similar processes today.

–    This, together with other unique properties of the discovered impossible material is expected to pave the way for new sustainable products in a number of industrial applications, says Maria Strømme.

The discovery will be commercialized though the University spin-out company Disruptive Materials ( that has been formed by the researchers together with the holding company of Uppsala University