11 Best Free Event Listing Websites – 2011 Update

11 event websites that can get you listed in Google and extend your reach to the conference-going community

Thanks to the excellent folks at Mequoda for this resource list.

While press releases are still recommended for your events, we’re finding that dedicated event websites are showing up more prominently in Google. When we spend the time to add the Mequoda Summit to event listing websites, we generally see more than half of the listings pointing to event sites and the others to PR sites like PRLog.com. When we search for the event using targeted keywords (for example, “internet marketing conference for publishers”), the results are the same.

This isn’t to say that press releases are not effective for events—they are. Some event websites want to be the resource for all events and will list your event on their own, once they’ve found your press release online. For example, due to our Summit press release, our event was listed on MyEventGuru.com, which is actually a paid events site. Our event showed up in dozens of locations on the site and even landed on their front page. And thanks to our press release, we didn’t pay a dime.

Here is a list of other popular (and free) event listing websites, in order of what have found to be the most effective (along with stats from Compete.com and Quantcast.com).

According to our new 2011 research, the primary audience of these sites has risen in age, where more 35-49 year olds hold the dominating demographic with ages 50+ not far behind. A drop in traffic for several of these event websites also indicates that our new additions have added a legitimate amount of fierce competition.

Event Listing Websites - Zvents

On some event sites, you can submit your event information and it will be listed on the site as well as anywhere else that syndicates content from the site. The best example of this type of website is Zvents. When you list your site on Zvents, popular sites that use Zvents as their event listing engine pick it up. When we submitted the Mequoda Summit to Zvents, sites like Boston.com amongst tons of local newspaper sites picked it up.

About Zvents.com  (updated 6/2011):

  • 1.8 million visitors per month
  • Slightly more female audience (58%)
  • People ages 35-49 use this site most (34%)
  • Most users make more than 60k per year (73%)
  • More users have attended college or graduate school than those who have not (59%)
Do you want more website traffic and a larger email marketing list? Download our free Increasing Website Traffic & Building Email Marketing Lists eBook now and learn the strategies successful publishers and Internet marketers are using.

Event Listing Websites - AllConferences

This site got us listed #2 in Google when you search for the term “internet marketing conference for publishers”. The site is very bare-bones in terms of design, but the site is strongly optimized for search. Since we last researched these event sites, AllConferences has dropped in traffic, possibly indicating the use of other event listing sites like Facebook, but may also indicate an adverse effect from Google’s Panda Update.

About AllConferences.com  (updated 6/2011):

  • 11.2k visitors per month
  • Slightly more female audience (51%)
  • Large audience in the 35-49 age range (40%)
  • Mostly in households with no kids (67%)
  • Largest group of users make 30-60k per year (30%)
  • Well educated users, having attended college or graduate school (68%)

Event Listing Websites - Confabb

This conference community encourages social networking and even implements Google, Yahoo and Mapquest maps into the event description. It will let you list sessions (with full descriptions, times, etc.), speakers, and will event let attendees (and prospectives) discuss the event in a dedicated forum and write reviews. In addition, Confabb will track where your conference has been listed in Technorati, Google, Yahoo, Feedster, Flickr, YouTube, del.icio.us, and slideshare. In addition, as event attendees you can use the site to rate other conferences and otherwise contribute to the conference community. This site is lower on the totem pole in terms of website traffic, but very high in terms of  features.

About ConFabb.com (updated 6/2011):

  • 2.4k visitors per month
  • Equal male/female audience (50%)
  • Large user base evenly spread over age 18 to 100 (93%)
  • Largest group of users make 60-100k per year (30%) but 24% make 0-30k and 27% make 30-60k
  • Large percentage of users have no kids (78%)
  • Highly educated with user having attended college or graduate school (69%)
Do you want more website traffic and a larger email marketing list? Download our free Increasing Website Traffic & Building Email Marketing Lists eBook now and learn the strategies successful publishers and Internet marketers are using.

Event Listing Websites - Yelp

This venue and restaurant review community has an event section that lists local events that get listed in the community calendar. Members can also say whether or not they’re attending the event and review the event when it’s ended. As a (free) member of Yelp, you can list events in the closest big city to the event. This option may work better for B2C publishers, as their audience is more consumer than business.

About Yelp.com (updated 6/2011):

  • 15.7 million visitors per month
  • Slightly more female audience (55%)
  • Large age range with biggest group aged 18-34 (42%)
  • Wealthy users with largest group making over 100k per year (36%) and only 14% making less than 30k.
  • Average education levels with most having no college or some college completed  (80%)

Event Listing Websites - Upcoming

Yahoo! members can list events on this popular local event website. Like Yelp, this may work better for a B2C audience. Going.com is another site like this with similar traffic.

About Upcoming.Yahoo.com (updated 6/2011):

  • 263.8k visitors per month
  • Slightly more female audience (56%)
  • Most users are aged 18-49 (67%)
  • Income is higher, with many making 60k+ per year (64%)
  • Larger African American and Hispanic audience than other sites (23%)
  • Less users have attended college than other sites (46%)

Event Listing Websites - Eventful

Very popular for music, community and educational events. This site has an email newsletter that reminds users of upcoming events in their area. This is definitely a consumer-based website and would be recommended for charity, free promotional events or even a booth promotion at large events.

About Eventful.com (added 6/2011):

  • 1.7 million visitors per month
  • Slightly more female audience (55%)
  • Ages 18-34 and 35-49 are equal at 32% each
  • Fairly even percentages across users who make 30k+ per year up to 100k+ (84%)
  • Larger Hispanic and African american userbase than other sites (20%)
  • 43% have not attended college, but 42% have


About Eventful.com (added 6/2011):

  • 1.4 million visitors per month
  • Slightly more female audience (57%)
  • Most users are aged 18-49 (66%) with very few under 18 (9%)
  • Somewhat wealthy userbase with many users making 60k+ (63%)
  • Larger African American user base than other sites (17%)
  • Almost half of users have completed college (46%)

Eventbrite is more of a ticketing website than a listing website, but one does follow the other. They allow you to register users and collect money for your tickets using their system. If the event is free, they don’t charge you a dime. Additionally, they have an app that allows you to check people in at the door. Once your event is in the system you’re automatically listed in their directory.

Facebook Events

Facebook might not be a dedicated event website, but it allows you to tap into your own network, rather than asking people to find it on their own. When you post an event, it goes to everyone who “likes” your page and allows you to track RSVPs and send messages to anyone who is attending. For those with a large Facebook following, this is a great addition to all of the other event websites out there.

LinkedIn Events

If you are in the B2B space don’t forget to include your events in the LinkedIn events directory. These events show up in the sidebar of your network contacts and can also be found when someone is looking for related events. LinkedIn also has a paid feature that allows you to promote your event if you need the extra boost.

One other bit of advice is to look for local enthusiasts in your niche. In Boston, we have BostonTweetup, hosted by Joselin Mane, who curates an ongoing listing of Tweetups in the Boston and New England area. He keeps an ongoing calendar listing of upcoming events and sends event shout-outs and updates to his list of over 8k followers. Try to find people like this in your area.

Other sites you might find helpful:

DevTownStation – A tech conference and webinar listing site. Low traffic but lots of opportunity.
Gary’s Guide – A tech events calendar that gets about 1.8k visitors per month and has a homepage for 15 major cities.

You may also find opportunities to list events in your local newspaper websites. Many business and community newspapers like Crain’s Detroit Business or Ohio’s Journal News accept event listings online.

Five Steps For Creating SEO Blockbuster Articles

#1: Do the math and find an opportunity for success. Blockbuster SEO articles will present themselves from time to time if you know what to look for. High KCIs should be your main focus while looking to create blockbuster SEO articles. Even though many KCIs have dropped due to increased competition online, you’ll likely be able to find some keyword phrases with healthy KCIs if you look deep enough.

#2: Infer a question. When people type phrases into search engines, what are they looking for? The questions your audience is asking should be answered in your SEO blockbuster article’s headline. SEO blockbuster articles are commonly centered on an educational topic, often including advice on the best information or actionable how-to pieces.

While inferring the questions your audience is asking, make sure you have a good answer. “Keyword research” is a topic Mequoda knows well. We have disclosed the process over and over again. We talk about keyword strategy in our seminars and training programs, as it’s part of our core philosophy. Since we know the process so well, and have taught it throughout an array of mediums, we have the knowledge and ability to give solid responses to the questions people may be asking , such as “what is the best keyword strategy?”

#3: Write a great article. All great articles need a beginning, a middle and an end. They have to be easy to follow, have good grammar and stand out to the readers. They cannot epitomize content farms or contain regurgitated information.

And remember, when you create a unique contribution, ask yourself, “have I added value to the world on this topic because I didn’t just say what everyone else has said?” If the answer is yes, you’re well on your way to producing great content.

4. Publish the blockbuster SEO article and promote it. After you publish the post, tweet it, add it to Facebook, email it, tell your friends and media outlets about it and ask them to comment on it in hopes of getting the ball rolling. Comments have an impact to both users and Google, and the Panda update made them even more valuable.

Our blockbuster SEO article on keyword strategy has 14 comments, and every time a new comment is added, Google is reminded of the post’s relevancy, as the new content added is typically by readers with helpful tips to add to the conversation.

5. Keep score. Set a cut-off date and keep track of the data. List all blockbuster posts and where they rank on the three to five keyword phrases you were targeting when posted. Keep this document to celebrate your success.

If you want an in-person tutorial on creating blockbuster SEO articles, join us in New York for the Mequoda Search Engine Optimization 2011 Seminar. In this one-day intensive you will discover tricks, tips and strategies for writing quality content that users in Google will find valuable.

3D Printers Are Not Just For The Starship Enterprise

 3D printing is a form of additive manufacturing technology where a three dimensional object is created by laying down successive layers of material. 3D printers are generally faster, more affordable and easier to use than other additive manufacturing technologies. 3D printers offer product developers the ability to print parts and assemblies made of several materials with different mechanical and physical properties in a single build process. Advanced 3D printing technologies yield models that can serve as product prototypes.

3D Printer

Six Tips for Signing and Keeping Clients in a Reviving Economy

Some good ideas for nearly any business, putting the customer at the center of the business relationship.

While the last few years have witnessed new opportunities and tools to advance media and client engagement, the period also has been marked by tumultuous economic conditions. During that time, many PR agencies, especially small- and medium-sized firms, have struggled to maintain clients, and attract new ones.

With strong signs of a pick-up in business activity, the climate now is right for PR professionals to develop strategies and tactics that can help them bring in new clients as well as hold on to current accounts.

The following are tips that owner-practitioners can use to boost their chances of profiting from the economic upturn.

1. Think locally. Local business can provide a source of clients both in terms of the PR and marketing services the businesses may need and the networking opportunities they can provide. They may also offer the chance for cost-effective advertising for you or your current clients, such as the potential to rent prime window space for campaigns and promotions.

2. Invest in the right tools. Widgets (small, stand-alone applications you install within a webpage, blog, desktop, etc) can enhance your efforts and help automate much of the marketing and sales process for you. By investing in widgets for email marketing, blogging, idea generation and other online marketing endeavors, you should be able to improve efficiencies. This automation will help free up time, so you can focus on prospect and client relations.

3. Go mobile. Smartphones, tablet computers, and mobile applications have practical uses for PR owner-practitioners. These devices can help you manage client and prospect relations both remotely and in-house, since they place the technology right at your fingertips nearly all the time. Mobile applications provide various capabilities conducive to next-generation marketing and PR.

4. Enhance employee engagement. PR, perhaps more than many other fields, is susceptible to fluctuations in work cycles, wherein agencies bounce between overloading and underutilizing the in-house communications teams. This constant shifting in work flow wreaks havoc with employee morale and retention, which in turn can seriously compromise an agency’s profitability and future. In fact, studies have shown significant links between employee tenure and client satisfaction and retention. Tracey Bochner of Paradigm Public Relations shares some insights into employee retention and agency growth in this video interview with BurrellesLuce‘s Johna Burke at PRSA’s Counselors Academy.

5. Make goals measureable. Smart goals are ones that are specific, measureable, attainable, relevant, and timely. To ensure that you’ve expended your efforts most profitably, you need to be able to measure your goals and demonstrate how your efforts translate back to your business and key objectives. By making your measurement a priority you are better able to counsel your own clients on its importance.

6. Look to the winners. You don’t have to reinvent the wheel, but you do need to be creative in your PR activities. Look to current campaigns or materials that can be repurposed for new audiences, outlets, and verticals. And search beyond your own company’s experience so that you’re timely with your own initiatives and aware of other successful campaigns.

Networking is one of your most important tools as a communications professional. With the proper thought and effort, PR owner-practitioners can capitalize on a strengthening economy by forging bonds with prospects, clients, vendors, and employees — and utilizing digital tools that help them meet the objectives of core constituents.

About BurrellesLuce

Taking control of every stage of your media planning, monitoring, and reporting needs is simple and effective with BurrellesLuce. Our comprehensive suite of affordable services is fully integrated in one convenient and easy-to-use portal, BurrellesLuce WorkFlow™ . Incorporate and review your traditional print, broadcast, online and social media results in one report. Research and engage journalists and bloggers, and intelligently plan future campaigns. Build and manage social media communities. WorkFlow gives you everything you need to start organizing and managing your media relations and public relations results.

Pandora To Relaunch As A Social Network

  • Pandora to relaunch as a social network
    Internet music service Pandora says it will relaunch as a music-themed social network. Users will be invited to “like” and  comment on tracks, and will be able to see what their friends are listening to and talking about. “From the looks of things, the new Pandora appears to be a big improvement in just about every way, although it still lacks a way to let users listen together to the same thing at the same time,” Eliot Van Buskirk writes. Wired.com/Epicenter blog (7/12), USA TODAY/Technology Live blog (7/12) LinkedInFacebookTwitterEmail this Story

NY Times – E-Mail Still Rules When It Comes To Sharing

  • 6 types of content sharers
    A study commissioned by The New York Times identifies six types of users among its heavy sharers of content — including  those who share job-related news, those who share on behalf of a cause and those who forward links to stimulate controversy and discussion. The study found that e-mail is the preferred way of sharing content, because of the intimacy of the one-to-one connection, and because of the privacy the medium offers. PaidContent.org (7/13) LinkedInFacebookTwitterEmail this Story

A Wine Lovers Medicine Cabinet

Forwarded as “our new medicine cabinet”

Daily dose
1 glass
4 glasses
High Blood Pressure
Rosé de Provence
1 bottle
Bourgogne or Bordeaux 
( + sugar and cinnamon )
3 cups
Anjou blanc electricity …Vouvray
4 glasses
Coronary arteries
Dry Champagne 
4 glasses
Beaujolais Nouveau
4 glasses
Champagne sec
1 bottle
Burgundy, Santenay Rouge
Two glasses
Uric acid gout
Sancerre, Pouilly Fume
4 glasses
Alsace, Sancerre
4 glasses
Saint Emilion
4 glasses
4 glasses
4 glasses
Rosé de Provence
1 bottle
4 glasses
Excessive weight loss
Côte de Beaune
4 glasses
Daily Stress
10 shots
2  J