Mobil Users Prefer Mobile Web For Access Rather Than Download

From the Center For Media Research:

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Thursday, November 4, 2010


Mobile Web For Media and Entertainment, Apps For Social Media and Music

According to the results of the first quantitative mobile consumer study by Adobe Systems, when it comes to the mobile user experience, respondents generally favor mobile browser experiences over downloadable mobile app experiences across all four key consumer categories: consumer products & shopping, financial services, media & entertainment, and travel.Within the consumer products & shopping as well as the media & entertainment categories, 66% of respondents cited that they prefer the mobile Web for accessing content compared to 34% who cited a preference for downloadable apps. 38% of respondents said they had not purchased anything in the consumer products & shopping category from their devices in the last six months.

Brad Rencher, vice president and general manager, Omniture Business Unit, Adobe, said “… though mobile apps continue to be extremely popular, mobile users aren’t ignoring mobile websites… ”

Media & entertainment were found to be the highest-penetrated mobile category, by number of users and time spent, with only 3% of those surveyed saying they had not interacted with media content on a mobile device in the last six months. Consumer products & shopping was the least penetrated, with the fewest number of users citing that they have purchased consumer goods from their phones. Despite their differences, media & entertainment and consumer products & shopping drew the highest percentage of satisfied mobile users out of the four categories, with 89% and 85% respectively.

Other key findings include:

  • Accessing maps and directions is the No. 1 mobile activity (81%) followed by social networking (76%), accessing local information (73%), and reading news (68%). The top mobile finance activity is reviewing bank account information (67%)
  • CDs, games and DVDs comprise the second largest mobile purchase category, accounting for 43% of those surveyed
  • Males 30-49 years-old tend to be the most active content consumers and mobile purchasers; 31% of men spent $499 or more through their mobile device in the last 12 months, versus 23% of women
  • Men also spend more time than women on financial and travel content, while 80% of women engage with social media on their devices compared to 70% of men

And, relating to mobile use, eMarketer posted some recent forecasts for mobile ad spending through 2014. According the the eMarketer forecast, 2014 will see $2,549.5 million in US Mobile ad spending. Spending projections continue to span a wide range, however, reflecting mobile’s status as an emerging channel. They also charted the comparable forecast period from several other sources for comparison.

US Mobile Ad Spending, 2009-2014 (Display, Search and Message-Based Advertising; $ in Millions)
Year Ad Spending (MM) Change
2009 $416.0 30%
2010 743.1 79
2011 1,102.4 48
2012 1,501.3 36
2013 2,036.8 36
2014 2,549.5 25
Source: eMarketer, September 2010
Selected Comparative Estimates, US Mobile Ad Spending ($ in Millions)
Forecast By: Date 2010 2011 2012 2013
Borrell Assoc. 4/2010 6,100 10,600 16,600 24,200
JP Morgan 1/2010 3,790 5,099 6,303
Meyers Publishing 12/2009 914 1,280 2,048
Credit Suisse 7/2010 785 1,615 3,072 4,548
eMarketer 9/2010 743 1,102 1,501 2,037
Forrester Research 7/2009 561 748 950 1,131
Yankee Group 4/2010 242 324 432 572
Source: eMarketer, Various 2009/2010, October 2010

eMarketer predicts steeper growth in display spending, banners, rich media and video, accompanied by a sharper drop in messaging’s share of total mobile ad spending.

Noah Elkin, eMarketer principal analyst and author of the report, concludes “These shifts reflect the evolution of mobile from a channel associated primarily with direct response campaigns to one marketers will increasingly use for branding purposes,”

Said Elkin, “In short, the continued development of devices, browsers and mobile networks, combined with the availability and marketer awareness of richer ad units, will significantly enhance how marketers will be able to use mobile to interact and engage with consumers.”

For additional information about the Adobe report, please visit here, and for more from eMarketer, go here.

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Formatting Tips for Mobile Devices

Formatting Tips For Mobile Devices
Guides, Standards and Best Practices

We recently introduced the capability to create special content in ECN for mobile devices.

When creating content, you can now create HTML, text, and mobile content in the same screen.

Below are some handy tips to keep in mind when creating content to be read on a mobile device:

Suggested Tips & Tricks for Creating a Mobile Email

  • Email Width: 320 pixels
  • Font Size: 8pt
  • Subject Lines: Use short subjects such as Action Item; Reminder, etc.
  • Hyperlinks: Keep full URLs; don’t hyperlink names of people or places
  • Headers: Use a text only header
  • Copy: Use the first 100 characters (20-25 words) to get your point across
  • Images: Place images below header text

21 Tips for Using Twitter and Facebook for Business

Following is an abbreviated excerpt from Engage, a new book that helps businesses build, cultivate, and measure success in social media.

Last year, Forbes magazine assembled a visual list for its Top 21 Twitter Tips to showcase business examples on how to use Twitter for marketing, service, sales, and ideation. The original compilation served as inspiration for a new list, one that helps businesses of all shapes, sizes, and focus embrace not only Twitter, but all social networks of relevance.
While many of the examples and quotes remain the same, the list is modified based on my observations and personal experiences.

Number 1. Special Offers

People are making decisions on what to read, view, purchase, visit, and sample based on the information that filters through their attention dash- boards. At best, even the most qualified information sourced from the most trusted contacts will receive only a cursory overview. The trick is to concisely introduce the value up front. If the offer is compelling and affiliated with their interests, the consumer will make the connection to personal value and benefits and click-through to redeem the special or coupon when ready or so inclined.

For example, California Tortilla (@caltort), a chain of 39 casual Mexican restaurants based in Rockville, MD, sends coupon passwords via Twitter, which customers must say at checkout to redeem the offer.

Number 2. Ordering

While the distance between introduction and action is only separated by a link, many businesses are using Twitter to log orders. Coffee Groundz (@coffeegroundz) uses the direct message channel on Twitter to receive and prepare orders. Using Twitter as a promotion and marketing channel, Coffee Groundz reports 20 to 30 percent increased sales and market share.

Number 3. Word of Mouth Marketing

Moonfruit offered 11 Macbook Pros and 10 iPod Touches to celebrate its 10th anniversary. In order to qualify, contestants had to send a tweettweet using the hashtag #moonfruit. One month following the completion of the contest, Moonfruit site traffic was up 300 percent and sales also increased by 20 percent—and all because of a meager investment of $15,000. The company also realized SEO benefits, by landing on the first results page on Google for “free website builder.”

Number 4. Conversation Marketing

Zappos (@zappos) doesn’t necessarily market on Twitter; instead, it “unmarkets” via conversations and engagement. At current count, 436 Zappos employees use Twitter, including CEO Tony Hsieh. For the record, Tony has over 1.6 million followers.

Aaron Magness, director of business development at Zappos, acknowledges that proactively sharing the company culture and values creates a humanizing effect that invites people to be part of the community, and also acts as a sales driver. “It’s easier for them to embrace openness,” he said.

Number 5. Customer Service

Frank Eliason of Comcast (@comcastcares) and Richard Binhammer of Dell (@richardatdell) are paving the way for service-focused organizations on Twitter.
Eliason, whose title is director of digital care at Comcast, uses Twitter to help 200 to 300 subscribers a day. Frank and his 10-person help desk receive direct questions, but also proactively seek out complaints. His key to success lies in his desire to earn relations, not bark advice or chat people up. “If they want assistance, they’ll let me know,” he said.

Number 6. Focus Groups

Wisdom and creativity are widespread in social media. Tuning in to the frequency of conversations related to the brand or marketplace can serve as a real-time focus group for innovation and adaptation.

Over 3 million mentions of Starbucks populated Twitter in May 2009 and, as the company learned, the price for paying attention is less than that for a caramel macchiato, but the value is priceless.

Morgan Johnston, Manager of Corporate Communications at Jet Blue, was inspired to change policy because of Twitter. He helped eliminate a $50 fee for carry-on bikes after hearing complaints via Twitter.

Johnston listens to the people who are active on the Social Web in order to improve company processes and customer service. “Think of Twitter as the canary in the coal mine. We watch for customers’ discussions about amenities we have, and what they’d like to see made better.”

Number 7. Direct Sales

Brian Simpson (@BSIMI) has helped The Roger Smith in New York monitor dialogue related to hotel stays and travel in order to offer specials in the hopes of attracting new guests. Using Twitter search, he can identify prospects and offer them a 10 percent discount on the lowest-rate rooms. Simpson estimates that Twitter and other forms of social media have netted between $15,000 to $20,000 in additional revenue.

Simpson also professed the necessity of cultivating community in social networks: “It validates us more when other people talk about us than when we talk about ourselves,” he noted.

Number 8. Business Development

Twitter, along with blogs, blog comments, and other social networks, is abundant with conversations that broadcast and echo dissatisfaction with brands and products. One company’s crisis is another’s opportunity.

Monitoring conversations (social reconnaissance) related to competitors provides the ability to “save the day” with better service or monetary incentives.

Number 9. Curation

I’ve written in the past that Twitter is not necessarily most advantageous when used as a conversation platform. Embracing it as a broadcast channel is also beneficial when used strategically.

For example, Google maintains over 2 million followers, but only follows 230. It employs a strategy that I refer to as a “curation” feed. It compiles links to content and company posts elsewhere and aggregates them into one channel. I recommend that companies use this for information collected from customers and influencers, as well in order to truly curate the best, most helpful content from around the Web while building good will in the process.

However, Twitter accounts can also create and portray a persona around an social objects. For example Albion’s Oven, a bakery in London, notifies followers when fresh croissants are ready.

Number 10. Information Networks

Unlike a curated network that keeps followers in sync with trends, services, and solutions, Information Networks can serve up helpful alerts and notices to help followers avert problems, change plans, and also pursue new opportunities.

The Michigan Department of Transportation uses Facebook and Twitter to alert friends and followers of traffic and road closures. Oakland County Parks uses Facebook and Twitter to spread the word about events and news and also conducts polls to improve local programs and services.

In business, customers could also benefit from updates and alerts that they might not have otherwise have encountered on their own.

Number 11. Dedicated and Branded Channels

On Twitter, Ford Motor uses distinct accounts for sharing information about specific models and products. For example, @forddrivegreen focuses on sustainability, whereas @fordmustang, well, you guessed it, shares content related to the Mustang.
Scott Monty, head of social media for Ford, recognizes that social media reveals the people who formerly comprised the audience: “We give customers a choice as to how they want to consume information.”

Whole Foods maintains independent channels, as well, to better serve customers. For example, the healthy foods retailer channels specific information and updates for wine and beer, cheese, and recipes.

Number 12. Mobile and Geo Location Marketing

Local businesses are using social tools to identify customers within the area to attract new business and also extend the online interaction into a full-blown community in the real world. Because I was there when this story was just about to unfold, I will reference my good friend Mike Prasad and the great work he’s done for Kogi, a mobile force of Korean BBQ taco trucks @kogiBBQ.

One night in Hollywood, Mike and I were talking about getting a late night snack. He told me about the company he was working with and how if we sent a tweet out requesting their presence, there was a good chance that they’d stop by the neighborhood to serve us dinner. Thirty minutes later, Kogi was indeed outside our hotel and a group of about 25 to 30 people immediately began proclaiming their appreciation for on Twitter.

Prasad echoes this sentiment and is helping to lead the way: “We try to foster a culture by interaction with the people around us. Now, Kogi isn’t about getting a taco, it’s about having an experience.”

Expect to see this trend continue in mobile social networks dedicated to locale and accessible via mobile phones.

Number 13. Hosted Conversations That Generate Traffic and Referrers

Social Media Dashboards are the future of hosted and aggregated conversations. As we’re observing, those sites that integrate Twitter chat functionality can not only thread conversations in one place for easy following, but also send out tweets in the Twitter stream for all followers to see, and hopefully feel compelled or curious to join, as well.

During the NBA Eastern Conference Finals between the Cleveland Cavaliers and the Orlando Magic, Turner Broadcasting integrated Twitter into with the help of Gigya. Visitors could log into the site with their Twitter ID and respond directly in the hosted timeline. As such, their tweets not only appeared on but also in Twitter, attracting more fans into the site.

Number 14. User-Generated Change

As we’ve seen and will continue to see, in social media tiny online social revolutions can manifest and ultimately ignite change.

Historically, the 2009 Iran Election will serve as an inflection point for the rise of user-generated change. While the results of election itself weren’t altered, the Iran government was forced to respond.

Two services mentioned in the Forbes Top Twitter Tips article, Twitition and TinyPetition, are dedicated to organizing people on Twitter to call for change officially.

Number 15. Vendor Relationship Management

A form of relationship management introduced by Cluetrain Manifesto author Doc Searls, Vendor Relationships Management (VRM) flips the workflow of CRM (customer relationship management) from companies to customers.

Whereas people are relegated to faceless customers when e-mailing or calling into the service department, social media takes the power once held exclusively by the brand and injects balance.

UK-based Wiggly Wigglers, a marketer of farming and gardening supplies, was surprised to learn that British Telecom overcharged the company by $10,000. After five months of a stalemate and without any promise or hope of resolution, company owner Heather Gorringe took her story to the Twitterverse. Within 30 minutes, @BTCare responded with help and two days later, the bill was adjusted.

Number 16. Ideation

As we’ve witnessed with My Starbucks Idea (http://mystarbucksidea. and Dell’s IdeaStorm (, crowdsourcing ideas can not only be an excellent source for innovation, but also an effective means for establishing goodwill.

IBM uses Twitter to test concepts and solicit feedback and ideas through @ibmresearch.

Number 17. Employee Recruitment

Recruiters and hiring managers are turning to Twitter to seek referrals and applicants for open positions. Twitter and social networks can spark a social effect that galvanizes community support and action. Not only can companies save a significant amount of money on listing and referral fees using traditional outlets and resources, they essentially create a presence through the practice of “unmarketing” itself through the process of seeking qualified candidates.

Number 18. Events

Organizing and promoting events are natural applications for Twitter. Tweetups transcend online relationships and become real-world connections.

Using Coffee Groundz as an example again, the Houston-based business regularly organizes tweetups to draw hundreds of customers into the store for each event.

Number 19. Research and Intelligence

The Social Web is a real-time collective and assembly of valuable information that mostly goes unnoticed. A few existing services are dedicated to applying a magnifying lens into the dialogue that leads to insight, direction, creativity, and inventiveness.

For example, provides real-time insight into the most actively discussed celebrities on Twitter at any moment in time, while also revealing the sentiment that is most associated with each. If you notice at the top, you can also view the latest on Airlines industry or stock market sentiment and associated tweets.

StockTwits provides an open, community-powered idea and information service for investments. Users can listen to traders and investors, or contribute to the conversation. The service leverages Twitter as a content production platform and transforms tweets into financial related data structured by stock, user, and reputation.

Number 20. Fund Raising

This is a big opportunity and one that will yield amazing stories on how people are using Twitter and social media to raise money for charitable causes and capital for projects and companies. It’s the art of spurring contributions through information and education, not solicitation.

When it comes to social media for Social Good, we don’t have to look much further than anything Beth Kanter touches or spotlights. She’s one of the most influential people in using social media for raising awareness, support and money for causes. One of the projects that she remains dedicated to is helping orphans in Cambodia and, to date, it has raised over $200,000. She has also used Twitter, Widgets, and other social networks to help many other organizations and causes. In one live demonstration, which still leaves me in awe, she raised over $2,500 to send a young Cambodian woman to college while she was on stage at Gnomedex in Seattle.

Number 21. Words of Wisdom

As reiterated throughout these top tips, listening and responding is helpful and efficacious in luring new customers, empowering advocacy, and instilling loyalty.

Serving as a resource for your community or industry positions, proactively responding to online users who are posing questions, and assisting those who are seeking advice and guidance can garner trust, respect, and camaraderie for you and the causes you espouse.

There are measurable and also incalculable benefits to dedicating resources to lead individuals and organizations to resolution.

For example, @homedepot monitors dialogue related to the company, but also those individuals who are tackling home projects and seeking tips and instructions.

BestBuy’s @Twelpforce has authorized its entire staff of trained employees to seek out discussions related to consumer electronics, home theaters, gaming, music, appliances, and technology, and to answer questions, whether or not they’re directly tied to the BestBuy brand.

Connect with Brian Solis on Twitter, LinkedIn, Tumblr, Google Buzz, Facebook

Please consider reading my brand new book, Engage!

Get Putting the Public Back in Public Relations and The Conversation Prism

Image Credit: Shutterstock

What Would Budda Tweet?

Ten Mindful Ways to Use Social Media

Right tweeting advice from @TinyBuddhaLori Deschene

For the last two years, I have provided a daily wisdom quote through a Twitter account called Tiny Buddha. Since the follower count has grown by leaps and bounds, people have suggested I tweet more often throughout the day. I’ve realized, however, that the greatest lesson we can all learn is that less is enough. In a time when connections can seem like commodities and online interactions can become casually inauthentic, mindfulness is not just a matter of fostering increased awareness. It’s about relating meaningfully to other people and ourselves. With this goal in mind, I’ve compiled a list of 10 tips for using social media mindfully.

1. Know your intentions.
Doug Firebaugh of has identified seven psychological needs we may be looking to meet when we log on: acknowledgment, attention, approval, appreciation, acclaim, assurance, and inclusion. Before you post, ask yourself: Am I looking to be seen or validated? Is there something more constructive I could do to meet that need?

2. Be your authentic self.
In the age of personal branding, most of us have a persona we’d like to develop or maintain. Ego-driven tweets focus on an agenda; authenticity communicates from the heart. Talk about the things that really matter to you. If you need advice or support, ask for it. It’s easier to be present when you’re being true to yourself.

3. If you propose to tweet, always ask yourself: Is it true? Is it necessary? Is it kind?
Sometimes we post thoughts without considering how they might impact our entire audience. It’s easy to forget how many friends are reading. Two hundred people make a crowd in person, but online that number can seem insignificant. Before you share, ask yourself: is there anyone this might harm?

4. Offer random tweets of kindness.
Every now and then I ask on Twitter, “Is there anything I can do to help or support you today?” It’s a simple way to use social media to give without expectations of anything in return. By reaching out to help a stranger, you create the possibility of connecting personally with followers you may have otherwise known only peripherally.

5. Experience now, share later.
It’s common to snap a picture with your phone and upload it to Facebook or email it to a friend. This overlaps the experience of being in a moment and sharing it. It also minimizes intimacy, since your entire audience joins your date or gathering in real time. Just as we aim to reduce our internal monologues to be present, we can do the same with our digital narration.

6. Be active, not reactive.
You may receive email updates whenever there is activity on one of your social media accounts, or you might have your cell phone set to give you these types of alerts. This forces you to decide many times throughout the day whether you want or need to respond. Another approach is to choose when to join the conversation, and to use your offline time to decide what value you have to offer.

7. Respond with your full attention.
People often share links without actually reading them, or comment on posts after only scanning them. If the greatest gift we can give someone is our attention, then social media allows us to be endlessly generous. We may not be able to reply to everyone, but responding thoughtfully when we can makes a difference.

8. Use mobile social media sparingly.
In 2009, Pew Research found that 43 percent of cell phone users access the Web on their devices several times a day. It’s what former Microsoft employee Linda Stone refers to as continuous partial attention—when you frequently sign on to be sure you don’t miss out anything. If you choose to limit your cell phone access, you may miss out online, but you won’t miss what’s in front of you.

9. Practice letting go.

It may feel unkind to disregard certain updates or tweets, but we need downtime to be kind to ourselves. Give yourself permission to let yesterday’s stream go. This way you won’t need to “catch up” on updates that have passed but instead can be part of today’s conversation.

10. Enjoy social media!
These are merely suggestions to feel present and purposeful when utilizing social media, but they aren’t hard-and-fast rules. Follow your own instincts and have fun with it. If you’re mindful when you’re disconnected from technology, you have all the tools you need to be mindful when you go online.

Lori Deschene is the founder of @TinyBuddha on Twitter and, a multi-author blog that features wisdom and stories from people all over the world.

Follow @tricyclemag on Twitter!

Image: James Clar Little. Yellow. Different., (2010) 100 cm x 100 cm Acrylic, Switches, Indicators Edition of 3 + 1 AP

E-Books Becomming Big Business

Research firm Yankee Group estimates that the U.S. e-book market will reach $2.7 billion in sales in 2013, up from just $313 million in 2009. That’s good for a growth rate of 83 percent, above even paid mobile apps, at 72 percent.

Already, Amazon claims that Kindle e-books now outsell paperback books on This is great news for authors but they are not the only ones who can benefit. One of the advantages of e-books is the efficiency in which they can be published. Websites such as and (Amazon) make it quite easy to publish an e-book across multiple retailer sites on any topic. For business owners, this presents an opportunity to offer yet another added value to their customers and even add revenue along the way.

Expertise in any industry can be used to create an e-book in short order, then sell that material or use it as a promotional or cross-sell incentive. Amazon recently announced Kindle Singles – e-books in the range of 5,000-30,000 words. This could mean publishing white papers, how-to’s or even re-packaging a series of blog posts around a particular topic as an e-book. Kindle Singles are currently selling anywhere from $0.99-$2.99, in most cases. Amazon typically takes 30 percent of each sale.

One factor attributing to the growth of the e-book market is dropping prices – estimated to fall to an average of $7 in 2013, from an average of $9 in 2009, according to Yankee Group. But e-book pricing is a situation in flux. Other estimates claim that e-book prices will actually increase in the months and years ahead. And, just this week, the U.K. Office of Fair Trading announced that they are investigating pricing arrangements between book publishers and digital retailers – the so-called “agency pricing” model already under scrutiny in the U.S. In short, agency pricing sees the publisher command a set price for each title, regardless of the vendor selling the e-book. So, consumers are theoretically left without the ability to seek competitive prices. This would appear to violate laws regulating competition.

The e-book market is growing, and quickly. The market is also in its infancy, so variations are to be expected. Although pricing is still murky, at best, there is no doubt that opportunities are abundant. Thanks to Website Magazine for this post.

It’s Time To Get Serious About Your Call To Action Buttons.

From Website Magazine, a fabulous resource.

“Calls to action” are the requests for those visiting your website to perform some specific action. That request could be to complete a sale, fill out a form, or share information with friends or colleagues – whatever it is that ultimately meets the objective of the page the user is currently visiting. So what is a good call to action and how can you as a Web professional increase the likelihood the visitor acts upon your requset?

Here are a few guidelines for creating an effective (serious) call to action button:

– Take the Wording Seriously: It is not uncommon for Web designers to guide the button creation, and hence the wording of those buttons, during development. As you might imagine that is a pretty big mistake. It is important to express a benefit or positive result, use active verbs (learn, add, submit, modify, etc.), and to use wording that is consistent throughout the site and which leads the user to pages which reflect that specific call to action.

– Seriously, Placement Matters: You would not hide the register at a brick and mortar store, so you should not hide the call to action buttons on your website. Placement matters (seriously) so make calls to action the logical conclusion to the content on the page and in what is referred to as the “eye path”.

– Seriously Focus on Button Quality: If you look on a heatmap it is the one area of a page which generates the most attention/heat – it’s the call to action button. For this reason it must be instantly recognizable, consistent across the entire site, and visually charged (easy to locate with 3d effects or drop shadows). As a support mechanism consider adding mouseover effects to secure a users attention.

Just a few thoughts on creating strong calls to action with buttons. Any advice for other WM readers?

Rating Content From Social Graph Data

Increase Font

Site search and “engagement tool” provider Lijit Networks announced it has been granted a patent for rating content based on social graph data.

The patent covers methods and systems that query a mathematical model of a trust network of interconnected individuals and return a subjective rating of content associated with those individuals. Lijit’s network search technology, which is covered by the patent, is used on over 15,000 publisher websites.

“This patent supports and protects some of the key intellectual property used in Lijit’s service offering,” said Todd Vernon, CEO and founder of Lijit Networks. “Lijit’s Custom Site Search allows people in the online world to leverage a social network of interconnected people to find products, services and information from sources with whom they have formed a trusted relationship.”

Google Analytics, Meet Webmaster Tools

From Website Magazine

Google continues to provide amazing ways in which search marketing professionals can improve their campaign efforts. The latest is this week’s announcement that webmasters using Google Analytics to track site data can link verified sites in Webmaster Tools when using the same Google account. What does this mean to you?

Perhaps the most valuable aspect of connecting the two services is that users are able to access the Google Analytics Referring Pages report from within Google Webmaster Tools. This means that you will be able to “understand the overall trends in traffic volume from referrals, as well as the sites driving those trends,” according to Google.

This is quite the important development for a few reasons, but perhaps most notable is that webmasters will be able to use the data to see if the sites that link to them most frequently or the content that is linked to the most on a website are actually driving traffic. Why is it important to know that? Well, should you be witnessing links that are not driving traffic you can assume that there is not a lot of value in them which might in turn encourage you to seek out those that do.

This might just be the first value proposition from connecting the two accounts – in the future you might see others. For example, it is completely possible that Google could take data currently available in Webmaster tools (information on impressions or average position for example) and show the relationship between a number of variables including unique visits, time on site, etc.

WM won’t go into detail about how to link a verified site in Webmaster Tools to a Google Analytics profile but we will say this – the entire process takes just a few minutes and you’d be nearing foolish not to do so. Expect a lot more to come from the Google Analytics and Webmaster Tools connection in the near future.