According to Norman Wright Jr., there are 12 key strategic objectives for manufacturers. Where do you fit on this list?

Anthony Galasso at Natural Products Insider offers a good first step for companies taking their first their social media steps.

According to “The Influencer: A Consumer Voice with Legs,” a white paper from ICOM, a division of Epsilon Targeting, this key group of customers is most identifiable not by demographics but by behavior. Read More at E-Marketer

Marketers, take note: A quarter of search results for 20 top brands link to consumer-generated content. A recent study conducted by Oneupweb revealed that 47% of people looking for information on a brand both viewed real-time results, and indicated that they liked this type of content.

Read more from Linda Wehr in DM News.