Here’s an interesting case study on EmployeeScreenIQ, profiled in BtoB.
They give away tons of useful content HR managers are used to paying for. So where’s the value and the profit? Think trust, think long term relationship value. It works.
The 2010 Cone Nonprofit Marketing Trend Tracker found nearly 60% of American consumers are more likely to show interest in products associated with a nonprofit partnership than those standing alone.
Other interesting findings include:
• Half of consumers are more likely to donate after learning about a partnership
• 49% are more likely to join an event for the nonprofit and 40% are more likely to volunteer with the nonprofit
• 75% want to hear about/read about partnership results
• 61% “actively seek” partnership details to share