The Best “Participation Art” Piece I Have Ever Seen

That’s what my friend Kristen said about the link. Consider an event that happened recently at the Liverpool Street Station, in London.

Telecom giant, T-Mobile, chose this location in the UK as the backdrop for a new advertisement, filmed during rush hour.

It took 8 weeks of planning, 8 sound tracks of 60s thru 90s music, 10,000 people who auditioned, 400 people chosen, 10 hidden cameras, and a terminal full of unsuspecting commuters… some of whom obviously missed their trains!

Watch this, it’s Fun!

T Mobile Dance


Note to Laura Coblentz, Vice President of Marketing and Innovation:

Here’s an invitation to discuss the benefits of introducing Nutrition News to your customers and potential new customers. We have a unique flair for reaching the consumer’s  mind.

We intrigue, invite, involve,  inspire and invigorate our readers’ relationship with health.

One of the ways that we know we’re successful is that retailers of nutritional products tell us so.

We’re committed to transforming health for everybody. Nutrition News is how we engage our readers in that conversation.

Given our commitments are already so in alignment,  I propose we create the conditions to gain from the opportunities of  making Nutrition News available to your customers.

There’s no risk to you. If you don’t get the results we say you will,

  • increase the number of  health conversations,
  • build greater customer loyalty,
  • enhance your staff training and
  • grow sales,
  • impact your profitability  and
  • make at least three times your investment in Nutrition News,
  • we wouldn’t feel right about taking your money anyway.