Lady Replaces Her Head With An iPad

The magazine Cosmo in New York have launched a strange but brilliant advertising concept where a woman has walked around the city with 4 iPads strapped to her head. The video does a better job of explaining it than words ever could but it’s a pretty smart concept because users had to slowly figure out that to engage with the advert they actually had to swipe a page on her “Face”. The ad is a new promotion for the Cosmo for men iPad app and with people taking pictures, the video approaching 1 million views in just 48 hours and plenty of blogs picking this up you have to say it is job done.

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