Looks like we’re going to see more messages about health as the Department of Health and Human Services looks for agencies to execute a multi media campaign for Medicare, Medicaid and the Children’s Health Insurance Program.
Read more from DM News.
Too bad we won’t spend that money on messages about being healthy.
Home Depot once a model company has fallen from grace. At least that’s what a Florida judge had to say.
Yet DIY’ers are keeping the company alive according to recent profit announcements.
Consumers are affording online product reviews more trust and increasing their reliance on them, according to a new social shopping study.
Helen Leggatt writes in BizReport.com that the “2010 Social Shopping Study”, conducted by the e-tailing group and PowerReviews, found that over half (57%) of shoppers count online product reviews by other customers to be a valuable research source.
Social ‘proof’ is a highly valued commodity for today’s time starved and overly inundated with choices consumer.
Although they don’t always believe what they read, credibility is one of the top reasons why people prefer to research online rather than talk to a salesman.
In fact, of all website features that influence product and purchase decisions, nearly three-quarters (72%) said customer reviews and ratings are the most important followed by customer service information (69%) and third-party buying category guides and expert opinions (64%).
Other consumer-generated content that the 1,000 or so online shoppers involved in the study found persuasive were top-rated product lists (60%), customer-supplied product photography (39%) and customer-supplied product videos (24%).
“Product reviews will continue to become an essential part of online shopping,” said Pehr Luedtke, CEO of PowerReviews. “As the Web and shopping becomes more social, reviews will support the foundation of that experience.”
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Tags: consumer generated content, e-commerce, online product reviews, product research
This should come as no surprise to anyone. Paid membership sites are indicative of quality content. Ad buyers also follow quality content crumbs.
Read more from Kristina Knight at BizReport.com.