According to Norman Wright Jr., there are 12 key strategic objectives for manufacturers. Where do you fit on this list?
Anthony Galasso at Natural Products Insider offers a good first step for companies taking their first their social media steps.
Marketers, take note: A quarter of search results for 20 top brands link to consumer-generated content. A recent study conducted by Oneupweb revealed that 47% of people looking for information on a brand both viewed real-time results, and indicated that they liked this type of content.